mana kiritaki
consumer power
Mātauranga
Education
He Tautuhinga
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Definition
Te mana me te whakaawenga o te kaiwhakapeto.
The power or influence of a consumer.
He Tauira
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Example
Kua heke iho te mana kiritaki i ngā tau tata kua hori nei.
Consumer power has declined over the past few years.